What sets your electrical supply operation apart from the big online retailers? The rise of omnichannel retail and mega-e-commerce outlets means electricians can buy their cable, wire, and material handling supplies from pretty much anywhere, often at bargain-basement prices. But, as a dedicated electrical materials supplier, you have something the big companies don’t: expertise. If you can translate that expertise… Continue Reading
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E-Commerce Strategies for Electrical Supply Companies
Toward the end of 2018, just 42 percent of U.S. electrical distributors offered their customers an e-commerce experience. That’s according to a surprising study from credit management platform Apruve, which released a report comparing e-commerce in the electrical supply industry. Providers that operate e-commerce sites tended to be larger and more established — again, a surprise, when the narrative of… Continue Reading